Over the past couple of weeks, we have been able to announce some very exciting features that we have built into our platform in order to bring you the next generation in crypto trading. We clarified the way in which each and every high-level feature has been meticulously designed to benefit you – the users. From the get-go, our mission was people based. We thought it was unfair that only some people had access to the cryptosphere. We fixed that by figuring out how to bring the opportunity to everyone, everywhere. We used direct input from people like you – crypto enthusiasts at all different levels- to make sure that our platform filled all of the competitive voids and eradicated all of the frustrations inherent in the current marketing options. Amplify Brokerage will be the first and only crypto exchange to offer commission-free trading to retail users globally. We even showed you an actual comparison of how we achieve pricing lower than a competitor -like Coinbase- through Zero Commission Trading.

Now that you’ve seen the way in which we design our features to go a ‘step beyond’ what any other crypto exchange has been able to do, there’s another component within the Amplify Exchange ecosystem of products that also has a lot of exciting benefits for you. That component is our loyalty token, AMPX. We’re proud to say that it has TREMENDOUS utility, more-than-ever in fact. In the spirit of transparency, we want to explain how we have been able to add utility to our loyalty token in ways no other crypto exchange ever has. We want to make sure everyone understands why the future of AMPX and Amplify Exchange looks so bright.

 

I. AMPX UTILITY: CURRENT & FUTURE

AMPX
  • WHAT: AMPX is Amplify’s loyalty coin (digital currency).
  • WHY: AMPX was created to reward our loyal customers with discounts & earning opportunities.
  • HOW: AMPX discounts & earning opportunities increase as time goes on, as AMPX gains more utility.

When we created AMPX we did so with one of the primary purposes being to provide our customers a way to save on trading fees. As the new generation in crypto exchanges, we felt compelled to go one step further to build on top of those fee-saving benefits. Now that we have come up with a very unique approach to our loyalty coin that allows us to deliver extraordinary things that have never before been done in cryptocurrency, we refer to the original ‘fee-savings utility‘ for AMPX as the first level, or basic utility for AMPX. The extraordinary utility cases specific only to Amplify are what we refer to as ‘going a step further.’

A big part of why we have been able to build more utility, in such distinctive ways, into our loyalty coin is because Amplify has designed a suite of products to share with the world. Each product will be a leader in its own space, while also forming a powerful Amplify ecosystem. Each product provides its own venue for AMPX utility and demand-building. Let us try to make the complex simple with an overview of our approach to making our loyalty coin as beneficial as possible for our customers.

Let’s take a closer look at the initial two products slated for launch in our suite of products:

 

PRODUCT #1: AMPLIFY BROKERAGE

Amplify Brokerage
(similar to regular Coinbase)

Launching to all pre-registered users in an exclusive private launch – – Sunday, November 24th

AMPX Basic Utility = Savings on Fees

AMPX empowers savings in many ways, including:
– Savings on Withdrawal Fees
– Converting small balances of Crypto Dust to AMPX
– Allowing complex Token Listing fees to be paid in AMPX

PRODUCT #2: AMPLIFY PRO EXCHANGE

Amplify Pro Exchange
(similar to Coinbase PRO)

Slated to roll out early 2020

AMPX Basic Utility = Savings on Fees

On Amplify Pro Exchange you will be able to save on trading fees 50% just as we intended from the beginning by paying those fees in AMPX.
 
 
 

GOING A STEP FURTHER
Improving the User Process/Experience

BETTER USER EXPERIENCE: Although Binance also lets users use their loyalty token to save on trading fees, we make it far simpler, easier & faster. That’s because Binance requires you to pre-buy their native token in advance; AMPX does not put any burden on you when you choose to use AMPX to save on your trading fees – – while using Amplify Pro Exchange

NO EFFORT REQUIRED BY USER: In fact, if you selected the feature in your profile: ‘save 50% on trading fees by using AMPX’, Amplify Pro Exchange will automatically purchase the exact amount of AMPX needed for your transaction, at transaction time.

INCREASING UTILITY: This provides tremendous utility for AMPX because it ensures it will always be used. .As AMPX markets always trade commission-free, on ANY Amplify product, it is the perfect solution

GOING YET ANOTHER STEP FURTHER
Convincing Liquidity Providers to Pay Trading Fees – In AMPX

NEGOTIATING WITH LIQUIDITY PROVIDERS: Amplify capitalized on something no other cryptocurrency ever has… we took on the daunting task of negotiating with our liquidity providers

PROCURING TRADING FEES PAID IN AMPX: We were able to secure the fees for Market Orders made on the brokerage to be paid by the liquidity providers instead of you, the customer. Adding a cherry on top of that, the liquidity providers have the option to pay those fees in AMPX!!!

INCREASING UTILITY: This provides tremendous utility for AMPX because it ensures it will always be used. .As AMPX markets always trade commission-free, on ANY Amplify product, it is the perfect solution

SHHHH…. CAN YOU KEEP A SECRET?

There is one more ground-breaking feature that will be rolled out in the Amplify Pro Exchange that we are not ready to fully announce. All we can say is that it will provide an opportunity to earn interest on deposits, which can be increased even further by taking those interest payments in AMPX… hmmm…

 

II. AMPX TOKEN SUPPLY AND BURN SCHEDULE

Following are some of the ‘tokenomics’ that illustrate ways in which we construct the token to your benefit – – as an Amplify customer

 

INITIAL TOKEN SUPPLY

When we created the AMPX token as a loyalty token for the Amplify Exchange eco-system we created an initial supply of 1.2 billion tokens.

ANNOUNCING: THE BIG BURN

We are excited today to announce to you we will be burning 800 M tokens (two thirds of the total supply!) prior to launching our first product – – the Amplify Brokerage – – to the open public.With this single large burn alone, we ensure the total supply of AMPX will never exceed 400M.

CONTROLLED SUPPLY

Since our tokens are fully pre-mined & we never intended to mint any new tokens (unlike like Ripple and Tether) our Smart Contract prevents any new tokens from ever being minted, so the max supply & total supply instantly becomes 400 million tokens.

GOING A STEP FURTHER
Ensuring Employee Tokens Never Affect our Customers

REWARDING OUR EMPLOYEES: As with most crypto companies, some of our employees have options to tokens based on vesting schedule and marked milestones. That pool is roughly 40 million tokens.

NEVEFR LETTING EMPLOYEE REWARDS AFFECT USERS: In fact, if you selected the feature in your profile: ‘save 50% on trading fees by using AMPX’, Amplify Pro Exchange will automatically purchase the exact amount of AMPX needed for your transaction, at transaction time.

INCREASING UTILITY: This provides tremendous utility for AMPX because it ensures it will always be used. .As AMPX markets always trade commission-free, on ANY Amplify product, it is the perfect solution

 

III. Buying & Selling AMPX

You will be able to buy and sell AMPX on our first product, the Amplify Brokerage.

WHEN

Initial Launch = For Pre-Registrants
The exclusive private launch of Amplify Brokerage to our nearly 100k pre-registered users begins Sunday, November 24th.

This will be a two-phase launch:
Phase 1: Offers crypto-to-crypto transactions
Phase 2: Integrates our fiat gateway, adding capability for crypto-to-fiat transactions

Global Launch – For Everyone, Everywhere.
Shortly following the exclusive private launch, Amplify Brokerage will roll to ‘open launch’. *

*If you haven’t signed-up yet, register now to be one of the first to experience commission-free trading when we roll to open launch.

WHY

Basic Utility = Savings on Fees
As promised, the main utility of AMPX is still the ability to save on trading fees

GOING A STEP FURTHER
Announcing Selling of AMPX

ENABLING SELLING OF AMPX 3 MONTHS AFTER LAUNCH: In addition to the USE of your AMPX to save on fees associated with trading, Amplify will now allow the SELLING of AMPX approximately 90 days after the open platform launch

This exciting development means open trading of AMPX is right around the corner!

How

With just a few clicks, you are able to own AMPX and take advantage of all the functions it will perform as our loyalty token

To Buy AMPX: Simply deposit crypto or fiat* into the Amplify Exchange and buy AMPX
*Once our fiat gateway is integrated into the platform during Phase 2 of our Initial Launch

For Additional Guidance: Amplify offers easily understandable, detailed reference:

  • Existing video in our ‘How To’ video series titled: “How to Make Your First Commission-Free Trade on Amplify Exchange
  • Detailed tutorials dedicated to buying AMPX that are slated for future release

 

We thank you for being part of the Amplify Journey as we deliver YOU the perfect platform to Amplify your Digital Assets.

 

Video Series

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